Many potential branding mistakes can occur when one decides to either initiate their own branding process, or opt to 're-energize' an existing enterprise with well intentioned but ultimately negative results. These 'pitfalls' may encompass trust, pricing, promising, customer service, communication, or misdirected marketing.
Trust is a must regarding your brand. It is trust that will garner good will and retain product or customer base. Trust will more likely be the difference, not pricing, when customers decide to continue purchasing your product. Pricing your product competitively makes for marketability, but vying for the best (lowest) price is a losing proposition. It is much better to be competitive with your pricing, but build towards trust to retain your customers.
Promising, and delivering on that promise keeps you relevant in the marketplace. Although one might think that a new 'angle' is warranted, staying true to your branding ultimately alleviates confusion. A disassociation with your niche marketing will eventually lead to smaller market visibility.
Branding can sometimes be best when your customers provide feedback directly to you. Communication will help focus your efforts into an area that will work best for you. Collaboration is another tool to utilize in maximizing your marketing. Customer service done correctly is essential in keeping open the lines of communication. All these actions will help you determine what is best for building your brand.
Marketing your brand may not be as easy as first perceived. It is very difficult to come to the marketplace and walk away with a portion others currently own. Established brands have spent time and money to become a market leader. Your best chance might be to differentiate your brand from theirs by bringing something that is different from the norm. Not only different from the norm, but something that positions your brand as better than your competitor in the marketplace. If you can be yourself, but be yourself in a way that is likeable and attractive to your customer, you should be able to find a portion of the marketplace that will follow your brand.
Effectively minimizing potential branding mistakes is a very important aspect within your greater marketing scheme. Once you are able to alleviate these potential pitfalls, you should be well on your way to getting the attention necessary for your brands proliferation in the marketplace.